Archive · 16 Sep 2025
HCLSoftware Launches AI-First Marketing Platform Unica+ in India
Imagine a computer program that helps companies talk to their customers in a smart way.
HCLSoftware created this program called Unica+ to do exactly that.
It uses AI, like a super-smart assistant, to understand what customers want.
This helps businesses send personalized messages and offers.
Unica+ is already used by a financial company in India to manage lots of customers in different languages.
The goal is to make marketing better by understanding customer needs and building trust.
HCLSoftware launched the AI-first marketing platform, Unica+.
The platform is designed for the 'Intelligence Economy.'
Unica+ aims to provide hyper-personalized, data-driven marketing in India.
It is currently in use at a financial institution managing millions of customer accounts.
The MarTech industry in India is projected to reach $94 billion by 2030.
- Who
- HCLSoftware
- What
- Launched Unica+, an AI-first marketing technology platform.
- When
- Tuesday
- Where
- India
- Why
- To deliver hyper-personalized, data-driven marketing and address the needs of India's market.
- Company
- HCLSoftware
- Product
- Unica+
- Type
- AI-first marketing technology platform
- Focus
- Hyper-personalized, data-driven marketing
- Market
- India
- Projected MarTech Market Size (India by 2030)
- $94 billion