3 days ago
IIM Lucknow, TeamLease EdTech Launch 11-Month Brand Management Programme
IIM Lucknow and TeamLease EdTech have started a course about building and managing brands.
It lasts 11 months and is designed for working professionals and others interested in marketing and related roles.
The course has 132 hours of learning, mostly through live online classes.
It also includes three days of learning at the IIM Lucknow campus.
Students will learn about customers, brand planning, online marketing, shopping platforms, and artificial intelligence in marketing.
They will also explore how brand choices connect to business matters such as profits and financial planning.
Lessons include practical activities, projects, and sessions with teachers and industry practitioners.
Graduates, diploma holders, and postgraduates can apply.
Participants who meet the academic and attendance requirements receive a certificate from IIM Lucknow.
IIM Lucknow and TeamLease EdTech have launched an 11-month Executive Programme in Brand Management.
The course includes 132 learning hours: 114 hours of live online sessions and an 18-hour, three-day campus immersion at IIM Lucknow.
Topics include consumer insights, brand strategy, digital marketing, e-commerce, omnichannel growth, and AI-driven marketing.
Learning methods include case studies, simulations, projects, assignments, faculty sessions, practitioner masterclasses, and peer learning.
Graduates, diploma holders, and postgraduates may apply; qualifying participants receive an IIM Lucknow completion certificate.
- Who
- IIM Lucknow and TeamLease EdTech launched the programme for working professionals and other eligible applicants.
- What
- An 11-month Executive Programme in Brand Management comprising 132 learning hours.
- Where
- Live online, with an 18-hour, three-day campus immersion at IIM Lucknow.
- When
- Admissions for the upcoming cohort are open; the programme lasts 11 months.
- Why
- To develop participants’ capabilities in brand strategy, consumer understanding, digital execution, and related business areas.
Programme proponents
Independent assessment
Programme purpose and value
Programme proponents
IIM Lucknow programme directors and TeamLease EdTech’s founder say the course develops strategic capabilities linking consumer insight, digital experience, emerging technologies, and business outcomes.
Independent assessment
The articles describe the programme’s aims and curriculum but provide no independent evaluation of its effectiveness or outcomes.
Key facts
- Programme
- Executive Programme in Brand Management
- Providers
- IIM Lucknow and TeamLease EdTech
- Duration
- 11 months
- Learning hours
- 132 total: 114 live online hours and 18 campus hours over three days
- Curriculum
- Includes consumer insights, brand strategy, integrated communications, digital marketing, e-commerce, performance marketing, omnichannel growth, and AI-driven marketing
- Eligibility
- Graduates, diploma holders, and postgraduates; selection considers educational background and professional experience
- Certificate
- Certificate of Successful Completion from IIM Lucknow, subject to prescribed academic and attendance requirements
- Learning methods
- Case studies, business simulations, projects, assignments, faculty-led sessions, practitioner masterclasses, and peer learning
Quotes
Rajesh Aithal and Priyanka Sharma
Programme directors at IIM Lucknow.
“Strong brands are shaped at the intersection of consumer insight, digital experience, data and business economics. As customer journeys evolve and AI transforms how organisations understand and engage consumers, professionals need broader strategic capabilities. Our collaboration with IIM Lucknow aims to help working professionals build these capabilities through learning closely connected with contemporary business realities.”
thehansindia.com
“Brand building today requires leaders to connect consumer understanding with digital execution and commercial outcomes. This programme develops that integrated perspective-from positioning and customer experience to e-commerce, AI-enabled marketing, and the economics of growth. Through case-based and application-led learning, we aim to help professionals make more informed strategic brand decisions in a dynamic marketplace.”
thehansindia.com
Sources
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