Archive · 17 Sep 2025
Jim Thompson Fashion Brand Unaffected by "White Lotus" Popularity
Jim Thompson, a Thai fashion brand, was featured in the TV show "The White Lotus."
The show boosted tourism in Thailand, but Jim Thompson hasn't seen a big jump in sales.
The brand's Creative Director, Be Inthavong, says they noticed a rise in website visits, particularly from the U.S., but not a significant increase in store sales.
While the brand provided fabrics for the show, the team did not see its effect in the market.
Despite this, they are hopeful that with the coming tourism season, sales may still increase.
Jim Thompson is a Thai fashion brand featured in "The White Lotus" season 3.
Creative Director Be Inthavong spoke at the Seriesly Berlin conference.
The brand saw a website traffic increase from the U.S., but not a surge in store sales.
Jim Thompson supplied fabrics for the show's cast and sets.
Inthavong hopes for positive effects as Thai tourism's high season arrives.
- Who
- Be Inthavong, Creative Director of Jim Thompson
- What
- Discussed the brand's lack of a sales surge after the "White Lotus" broadcast.
- When
- During the Seriesly Berlin conference; While Thai tourism high season approaches.
- Where
- Germany and Thailand
- Why
- To analyze if the show helped the brand's sales.
- Brand
- Jim Thompson
- Creative Director
- Be Inthavong
- Show
- The White Lotus (Season 3)
- Location
- Ko Samui, Thailand
- Website Traffic Increase
- Almost doubled from the U.S.