Archive · 17 Jan 2026
LIC Urged to Adopt Mobile-First for Insurance for All
The Life Insurance Corporation (LIC) is a very big and important insurance company in India.
The government wants LIC to use more digital marketing and mobile apps to help more people get insurance.
This is because LIC is not just any company; it's very important for India's financial stability.
The government also wants LIC to focus on products that grow quickly and to keep more people using their insurance policies.
All of this is to make sure that everyone in India can have insurance.
Financial Services Secretary M Nagaraju urged LIC to adopt a mobile-first approach and digital marketing to achieve the goal of 'insurance for all'.
LIC has a consolidated AUM of Rs 57.23 lakh crore and a yield of 8.9% on policyholders' funds, supported by a strong solvency ratio.
LIC is designated as a Domestic Systemically Important Insurer (D-SII), highlighting its crucial role in India's financial stability.
The secretary emphasized the importance of improving persistency ratios, particularly among low-ticket policyholders, through concerted efforts.
LIC is shifting its product portfolio towards high-growth non-participating products.
- Who
- Financial Services Secretary M Nagaraju and Life Insurance Corporation (LIC)
- What
- Urging LIC to adopt a mobile-first approach and digital marketing to achieve the goal of 'insurance for all'
- When
- January 17, 2026
- Where
- Mumbai
- Why
- To ensure the realization of the national goal of 'insurance for all' and to improve persistency ratios among low-ticket policyholders
- Organization
- Life Insurance Corporation (LIC)
- AUM
- Rs 57.23 lakh crore
- Yield on Policyholders' Funds
- 8.9%
- Solvency Ratio
- Strong
- Designation
- Domestic Systemically Important Insurer (D-SII)
- Event
- LIC Strategy Meet
- Location
- Mumbai
- Date
- January 17, 2026