Archive · 10 Jun 2025
Ravi Krishnan Launches ASE to Revolutionize IP Ownership
Imagine a company called ASE, founded by Ravi Krishnan, who used to work with big sports and entertainment companies.
ASE helps brands and celebrities be the owners of their ideas and properties, rather than just renting them.
It's like owning your own house instead of paying rent.
ASE works in areas like sports, media, and fashion, using data and events to connect with fans.
They want to make sure fans stay interested and involved for a long time, turning casual viewers into dedicated members of a community.
They also plan to expand into India and other countries, creating cool and unique experiences for people worldwide.
Ravi Krishnan, former IMG South Asia managing director, launched ASE (Abler Sports & Entertainment).
ASE is a full-service, IP- and data-driven company spanning sports, media, fashion, wellness, and entertainment.
The company aims to help brands and rightsholders own their IP.
ASE will operate through six divisions including data, consulting, partnerships, and events.
ASE is focused on maximizing 'Fan Lifetime Value' by converting casual interest into long-term engagement.
- Who
- Ravi Krishnan, former IMG South Asia MD, founded ASE.
- What
- ASE is a full-service company focused on IP ownership and fan engagement across sports, media, fashion, wellness, and entertainment.
- When
- Launched recently.
- Where
- Global business with offices in Mumbai, London, San Francisco, and Australia.
- Why
- To help brands and rightsholders own and maximize the value of their IP in sports, media, and related fields.
- Founder
- Ravi Krishnan
- Company Name
- ASE (Abler Sports & Entertainment)
- Focus
- IP ownership in sports, media, etc.
- Divisions
- Engage (data), Advisory (consulting), Partnerships (rights & revenue), Consumer (licensing), Media (content), Alive (events)
- Key Platform
- Stepathlon
- Locations
- Mumbai, London, San Francisco, Australia