Archive · 7 Sep 2026
Toxic OTT Rights Reportedly Plunge After Box Office Slump
Toxic is a movie starring Yash.
It had a strong start in theaters but later fewer people went to watch it.
Reports say the movie cost about Rs 500 crore to make.
Before release, a streaming service offered Rs 150 crore for its online rights.
The filmmakers reportedly wanted more than Rs 200 crore.
After the movie performed poorly, streaming companies are reportedly offering only about Rs 30 crore.
This offer would cover the movie in all languages.
The filmmakers may make a different edit for its streaming release.
However, nobody has officially confirmed the final streaming deal.
Toxic, starring Yash and directed by Geetu Mohandas, is nearing the end of its theatrical run after underperforming.
The film reportedly cost about Rs 500 crore and initially opened strongly before declining amid negative word-of-mouth.
The makers reportedly rejected or sought more than Rs 200 crore after receiving a pre-release OTT offer of Rs 150 crore.
Reports now say digital platforms are offering as little as Rs 30 crore for Toxic’s post-the theatrical streaming rights in all languages.
ZEE5 reportedly made the biggest offer, while the makers are considering a new digital edit; no OTT deal has been officially confirmed.
- Who
- Toxic stars Yash, Nayanthara, Kiara Advani, Tara Sutaria, Huma Qureshi, and Rukmini Vasanth, and is directed by Geetu Mohandas; the makers and OTT platforms are involved in the reported negotiations.
- What
- Reports say Toxic’s post-theatrical streaming-rights valuation has fallen from a pre-release offer of Rs 150 crore and an expected valuation above Rs 200 crore to an offer of about Rs 30 crore.
- When
- As the film nears the end of its theatrical run; the reported domestic figures include its 12th day of release.
- Where
- The reported box-office figures concern India, while the proposed streaming rights cover all languages.
- Why
- The reported reduction is linked to Toxic’s box-office decline after its strong opening and negative word-of-mouth.
Makers’ Valuation
Streaming Platforms’ Reported Valuation
OTT rights price
Makers’ Valuation
The makers reportedly sought more than Rs 200 crore, expecting strong theatrical performance to increase the film’s streaming value.
Streaming Platforms’ Reported Valuation
Reports say digital platforms are now offering as little as Rs 30 crore after the film’s box-office decline.
Digital version
Makers’ Valuation
The makers are reportedly considering a completely new edit for the streaming release, potentially to secure a better deal.
Streaming Platforms’ Reported Valuation
No platform has officially confirmed the final deal, and the reported offers remain unverified.
- Film
- Toxic
- Lead actor
- Yash
- Director
- Geetu Mohandas
- Reported budget
- About Rs 500 crore
- Pre-release OTT offer
- Rs 150 crore
- Reported maker expectation
- More than Rs 200 crore
- Current reported offer
- As low as Rs 30 crore for all-language rights
- Reported box office
- Rs 245.75 crore India net and Rs 337.80 crore worldwide gross
