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Toxic Faces Sharp OTT Rights Drop After Box Office Crash
Toxic is a movie starring Yash.
It had a very big opening in theaters.
However, fewer people wanted to watch it after hearing negative opinions about the film.
This caused its box office earnings to fall sharply.
The movie reportedly cost about Rs 500 crore to make.
Before its release, the filmmakers reportedly hoped to sell its streaming rights for more than Rs 200 crore.
A streaming platform had earlier offered Rs 150 crore.
Now, reports say the offer may have dropped to Rs 30 crore for all-language rights.
Yash’s Toxic is nearing the end of its theatrical run after a major box office failure.
The gangster drama reportedly had an estimated budget of Rs 500 crore.
The film opened strongly but later crashed because of negative word-of-mouth.
The makers reportedly sought more than Rs 200 crore for its post-theatrical streaming rights.
An OTT platform is now reportedly offering as little as Rs 30 crore for rights in all languages.
- Who
- Yash stars in Toxic, directed by Geetu Mohandas; the film’s makers and an unnamed OTT platform are involved in the rights negotiations.
- What
- Toxic’s reported post-theatrical streaming-rights valuation has fallen from a pre-release offer of Rs 150 crore to a current offer of about Rs 30 crore.
- Where
- When
- As Toxic nears the end of its theatrical run.
- Why
- The reported drop follows the film’s box office failure and negative word-of-mouth after its strong opening.
Key facts
- Film
- Toxic
- Lead actor
- Yash
- Director
- Geetu Mohandas
- Estimated budget
- Rs 500 crore
- Pre-release OTT offer
- Rs 150 crore
- Reported expected valuation
- More than Rs 200 crore
- Current reported OTT offer
- About Rs 30 crore for all-language rights
Quotes
A source close to Bollywood Hungama
An unnamed source familiar with Toxic’s OTT rights negotiations
“The Toxic team had an offer of Rs. 150 crores from a leading platform, but the demand from the team was a lot higher, north of Rs. 200 crores. Yash was confident that the film would do blockbuster business in theatres, and that in turn, would boost the post-theatrical OTT prices to Rs. 200 crore plus. But the results are exactly opposite, as the digital players are now offering an amount as low as Rs. 30 crore for the post-theatrical streaming rights for all languages.”
indianexpress.com
Sources
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