Archive · 23 Dec 2025
Apple vs Samsung: Influencer Strategies Differ
Apple and Samsung used different strategies to promote their new phones.
Apple spent a lot more money on influencers and got a huge number of views.
Samsung used more regular people to talk about their phone and got fewer views but more positive feelings.
Apple's way was big and shiny, while Samsung's felt more like talking to friends.
Both had good and bad things, but the best way might be a mix of both.
Apple's method reached more people, but Samsung's made people feel more excited and happy.
The lesson is that brands should try to connect with people in a big way and in a real way to stay in people's minds.
Apple spent 41% of its influencer conversations on paid partnerships, reaching 912 million views.
Samsung had only 15% paid influencer discussions, with 44.8 million views but higher positive sentiment.
Apple used more mid-tier and macro influencers, while Samsung leaned on nano and micro creators.
Samsung had 84.5% positive sentiment compared to Apple's 78.9%.
Apple built anticipation with pre-launch content, while Samsung focused on launch and post-launch buzz.
- Who
- Apple and Samsung
- What
- Comparison of influencer marketing strategies for iPhone 17 and Galaxy Fold7 launches
- When
- Recent launches (specific dates not mentioned)
- Where
- Global market (specific locations not mentioned)
- Why
- To analyze the effectiveness of different influencer marketing approaches
- Apple's paid influencer conversations
- 41%
- Samsung's paid influencer conversations
- 15%
- Apple's cumulative views
- 912 million
- Samsung's cumulative views
- 44.8 million
- Apple's views per follower
- 0.88
- Samsung's views per follower
- 0.31
- Positive sentiment for Samsung
- 84.5%
- Positive sentiment for Apple
- 78.9%