Archive · 20 Nov 2025
From Kitchen Table to Rs 100 Cr: Indē Wild's Beauty Success Story
Indē wild started as a small project by Diipa and Oleg, using Ayurvedic ideas and science.
Their Champi Oil became very popular.
Now, they want to make Rs 100 crores in sales by 2025 and trust their customers to help them grow.
Indē wild, founded by Diipa Büller-Khosla and Oleg Büller, has grown from a kitchen-table experiment to a projected Rs 100 crores in sales by 2025.
The brand's success is built on its viral Champi Oil and a philosophy called Ayurvedistry™, combining Ayurveda and science.
Indē wild aims for an exit run rate of USD $120 million by 2028.
The founders' complementary skills and shared vision have driven the brand's growth.
Trust and transparency have been key to the brand's success, with word-of-mouth marketing being particularly effective.
- Who
- Diipa Büller-Khosla and Oleg Büller
- What
- Founded Indē wild, a beauty brand combining Ayurveda and science
- When
- Started as a kitchen-table experiment, aiming for Rs 100 crores by 2025
- Where
- India
- Why
- To create a modern, global desi beauty brand with transparent, high-quality products
- Founding Year
- Not specified
- Projected Sales (2025)
- Rs 100 crores
- Exit Run Rate Target (2028)
- USD $120 million
- Best-selling Product
- Champi Hair Oil
- Brand Philosophy
- Ayurvedistry™