Archive · 13 Jun 2025
InMobi Launches AI-Powered Platform for Media Buyers
Imagine a new tool called InMobi Buyer Hub, powered by smart computer programs (AI).
It helps businesses buy advertising space on phones and websites.
It's like a self-service store for ads where companies can find what they need.
This new tool uses AI to make it faster and easier to find the right ads and helps companies target specific people, so they can reach the people they want to.
Companies like Audigent and @curate are already using it to help businesses get more effective ads, and improve their results.
They will be making sure the ads work well for the people they are trying to reach.
InMobi launched the InMobi Buyer Hub, an AI-powered self-service platform.
The platform is designed for programmatic media buyers, including agencies and brands.
It uses agentic AI to accelerate curation and streamline deal creation.
Partners like Audigent and @curate are already live, integrating audience data.
The platform offers features like omnichannel supply access and brand safety tools.
- Who
- InMobi launched it for media buyers like agencies and brands.
- What
- InMobi launched the InMobi Buyer Hub, an AI-powered self-service platform for programmatic media buyers.
- When
- The launch occurred recently, with a beta program planned for later this spring.
- Where
- The platform is accessible online.
- Why
- To streamline media buying and improve campaign outcomes with AI.
Industry perspective
Advertisers
Advertisers
Industry perspective
Improve efficiency in finding relevant advertisements. The platform will streamline campaign management to reach specific people.
Advertisers
Data integration is key for success by using tools for audience targeting.
- Platform Name
- InMobi Buyer Hub
- Type
- AI-powered self-service platform
- Target Audience
- Programmatic media buyers
- Core Function
- Streamlines media buying, AI-driven deal curation
- Key Technology
- Agentic AI
- Partners
- Audigent, @curate, Givsly, Antipodes