Archive · 7 Aug 2025
Madhuri Dixit Named Brand Ambassador for Odisha Handloom
Madhuri Dixit, a famous Bollywood actress, is now the face of Odisha's handloom industry!
The state government announced this at an event called 'EKTA,' which helps sell and promote handwoven clothes.
Dixit loves these traditional textiles and says they show the history and art of the weavers.
The goal is to support the craftspeople by helping them sell their items and learn new skills.
Madhuri Dixit appointed brand ambassador for Odisha's handloom industry.
Announcement made by Chief Minister Mohan Charan Majhi at the 'EKTA' event.
The 'EKTA' initiative promotes handloom products.
Dixit expressed admiration for Odisha's textile heritage.
EKTA aims to provide market access, training, and financial support to artisans.
- Who
- Madhuri Dixit and the Odisha government.
- What
- Madhuri Dixit's appointment as brand ambassador for Odisha's handloom.
- When
- Announced on National Handloom Day at the EKTA event.
- Where
- Odisha
- Why
- To promote and support the handloom industry.
- Brand Ambassador
- Madhuri Dixit
- Industry
- Handloom
- State
- Odisha
- Event
- EKTA
- Purpose
- Promotion and Support
Sources
National Handloom Day 2025: Bollywood divas who embraced traditional weaves
From Vedic roots to modern silhouettes: India’s handloom heritage in spotlight
National Handloom Day 2025: Bollywood Divas Who Embraced Traditional Weaves with Grace