Archive · 20 May 2025
Rasna Acquires Jumpin Brand from Hershey's India
Rasna, which makes instant drinks, has bought the Jumpin brand from Hershey's India.
This means Rasna will now sell ready-to-drink beverages.
Rasna didn't say how much they paid, but experts think Jumpin is worth about Rs 350 crore.
Rasna will use the same factories that made Jumpin before.
This move lets Rasna offer new drinks and grow its business.
Rasna acquired the Jumpin brand from Hershey's India.
The acquisition allows Rasna to enter the ready-to-drink beverage market.
Rasna did not disclose the purchase price for the brand.
Independent agencies have valued the Jumpin brand at Rs 350 crore.
Rasna acquired the brand but not the manufacturing assets.
- Who
- Rasna and Hershey's India.
- What
- Rasna acquired the Jumpin brand from Hershey's India.
- When
- Announced on Monday.
- Where
- India
- Why
- To expand into the ready-to-drink market.
- Buyer
- Rasna
- Acquired Brand
- Jumpin
- Seller
- Hershey's India
- Brand Valuation
- Rs 350 crore (estimated)
- Market Entry
- Ready-to-drink beverages
