Archive · 10 Oct 2026
FMCG Companies See Strong Growth Ahead in Emerging Channels
FMCG companies sell everyday products such as food and personal-care items.
Several companies say online shopping and quick-delivery services are growing as places to sell these products.
AWL Agribusiness said its food and FMCG sales through e-commerce and quick commerce grew 40% compared with the same time a year earlier.
Dabur expects strong growth in online and quick-commerce sales, while saying modern trade is also growing.
Honasa Consumer said its online channel continued to grow and expects strong growth in stores too.
NielsenIQ estimated that e-commerce made up 7% of FMCG sales across India in the June quarter.
It also reported a 21% online share for the top eight metros and for the top 52 metros.
The companies point to channel investments and stronger offline distribution as part of their plans.
AWL Agribusiness said its alternative channels, including modern trade, quick commerce and e-commerce, delivered double-digit growth in Q2 FY27.
AWL reported 40% year-on-year growth in food and FMCG categories across e-commerce and quick commerce.
Dabur India expects strong momentum in e-commerce and quick commerce; it said modern trade continued to grow at double digits.
Honasa Consumer reported continued online growth and expects strong growth in general and modern trade.
NielsenIQ estimated e-commerce accounted for 7% of pan-India FMCG sales in the June quarter, and cited a 21% share for both the top eight and top 52 metros.
- Who
- AWL Agribusiness, Dabur India, Honasa Consumer and NielsenIQ.
- What
- FMCG companies reported or forecast growth in e-commerce, quick commerce and modern trade.
- When
- Q2 FY27; the article was published October 10, 2026. NielsenIQ figures refer to the June quarter.
- Where
- India.
- Why
- Companies cited channel investments, an omni-channel approach and efforts to deepen offline distribution.
- AWL alternative channels
- Modern trade, quick commerce and e-commerce; reported double-digit growth in Q2 FY27.
- AWL online food and FMCG growth
- 40% year-on-year across e-commerce and quick commerce.
- AWL category market shares
- More than 10% in Atta, more than 25% in Besan, more than 40% in Soya Nuggets, and around 15–20% in Sugar, Suji and Poha.
- Dabur channel update
- Expected strong growth in emerging e-commerce and quick-commerce channels; modern trade continued to grow at double digits.
- NielsenIQ pan-India estimate
- E-commerce represented 7% of pan-India FMCG sales in the June quarter.
- NielsenIQ metro estimates
- The article gives an online share of 21% for both the top eight metros and the top 52 metros in the June quarter.