Archive · 25 Aug 2026
Discovery India Showcases P.C. Chandra Group’s More Than Gold
Discovery India made a programme about the P.C. Chandra Group.
The programme is called “More Than Gold.”
It explains how the Group began as a jewellery business in 1939.
The Group now works in several areas, including chemicals, hotels, software, property, and plantations.
The programme also talks about the Group’s efforts to help students and communities.
These efforts include scholarships, college knowledge centres, tree-planting activities, and hospital support.
The Group says its work is guided by trust, quality, innovation, and responsibility.
The feature was shown on television-related platforms, social media, and YouTube.
Discovery India featured P.C. Chandra Group in “More Than Gold,” celebrating its more than 85-year legacy.
Founded in 1939 as a jewellery business, the Group now has interests across several industries.
The feature premiered on Warner Bros. Discovery before appearing on social media and YouTube.
P.C. Chandra Group highlighted initiatives supporting education, healthcare, environmental responsibility, and community development.
The presentation emphasized the Group’s stated values of trust, quality, innovation, sustainability, and social responsibility.
- Who
- Discovery India featured the P.C. Chandra Group, with comments from A.K. Chandra, its Managing Director.
- What
- A feature titled “P.C. Chandra – More Than Gold” presented the Group’s history, businesses, values, and social initiatives.
- When
- The feature was announced from Kolkata in August 2026 and premiered on Warner Bros. Discovery before its digital distribution.
- Where
- It premiered on Warner Bros. Discovery and was later shared on social media platforms and the P.C. Chandra Jewellers YouTube channel.
- Why
- The feature aimed to showcase the Group’s more than 85-year legacy, diversified activities, and commitments to social responsibility, sustainability, and community development.
- Founded
- 1939, initially as a jewellery business
- Legacy
- More than 85 years
- Business interests
- Jewellery, chemicals and adhesives, hospitality, software, real estate, plantations, and social greenery
- Programme
- “P.C. Chandra – More Than Gold”
- Distribution
- Warner Bros. Discovery, social media platforms, and the P.C. Chandra Jewellers YouTube channel
- CSR initiatives
- J.L. Chandra Merit Scholarship, J N Chandra Anuprerna, Gyandhara, and Neem Banani
- Disclosure
- The article is part of Mint’s paid consumer connect initiative