Archive · 2 Oct 2025
Indian Dating Apps Thrive as Global Rivals Scale Back Operations
Imagine dating apps like Tinder and Bumble, but for India.
They're having a bit of a tough time.
Some Indian dating apps are becoming popular because they understand what people in India are looking for in relationships.
These apps are also designed to consider Indian cultural needs.
They have special features like income checks or language options.
Instead of just swiping, some apps are using AI to match people or creating fun ways to connect.
Some Indian apps are also doing better with pricing and keeping a good balance of men and women.
This is why they're growing while some of the bigger apps are slowing down.
Global dating apps are scaling back in India due to factors like poor monetization and cultural differences.
Homegrown dating apps are growing, focusing on Indian cultural nuances and expectations.
Features like income verification and AI-driven matching are being used by local apps.
Apps like Aisle and Fluttr are showing strong growth, with innovative pricing and features.
Experts suggest the Indian dating market has room to grow, provided execution and user trust remain high.
- Who
- Homegrown dating apps and global apps such as Tinder and Bumble.
- What
- Homegrown dating apps are gaining ground in India as international apps scale back due to poor monetization and other issues.
- When
- Currently.
- Where
- India.
- Why
- Homegrown apps cater to Indian cultural nuances and expectations, unlike global apps, leading to increased growth.
- Number of Active Indian Dating Apps
- 174
- Notable Homegrown Apps
- Aisle, TrulyMadly, Fluttr, Elevn, and Schmooze
- Aisle's FY23 Growth
- 123%
- Fluttr Acquisition Cost
- Rs 11
- Fluttr Target Audience
- 500 million non-English speakers
- Schmooze Users in India
- 3.5 million