9 months ago

New-Age Sports Like Padel and Pickleball Attracting Consumer Brands in India

New-Age Sports Like Padel and Pickleball Attracting Consumer Brands in India
Mint Explainer | Why new-age sports padel and pickleball are turning into a magnet for consumer brands · livemint.com

Imagine some fun new sports like padel and pickleball are becoming super popular in India.

Because lots of people, especially younger ones, are starting to play them, big companies like McDonald's and Zomato want to be part of the excitement.

They are sponsoring games, teams, and even helping build more places to play.

It's like how famous movie stars used to get all the attention, but now these sports are getting it.

Companies do this because it helps them connect with people in a fun way, and it shows they are modern and cool.

It's a smart way for them to advertise to people who like to stay active and try new things.

They hope that by being involved, more people will notice their brands and like them more.

These sports are growing so fast, and companies want to be there from the beginning to be a part of their success.

Key facts

Pickleball Market Growth (India)
Projected 26% CAGR from 2024-2029
Pickleball Players (Global)
Over 5 million in 84 countries
Pickleball Players (India)
Expected to surpass 1 million by 2028
Pickleball Courts (India, Late 2024 Est.)
1,000
Professional Pickleball Players (India, Late 2024 Est.)
10,000
Athlete Endorsements (India, 2024)
₹1,224 crore

Quotes

Ankur Bisen

a senior partner at The Knowledge Company, a market intelligence firm

“Sports brings together participants rather than just spectators, giving brands multiple points for activation.”
livemint.com
“Without clear metrics, the spend risks becoming vanity-driven.”
livemint.com

Sources

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