Archive · 5 Sep 2025
Brnd.me Plans IPO, Targets ₹1,000-Cr Brands in 18 Months
Brnd.me, formerly known as Mensa Brands, plans to launch an IPO (go public) in India within the next 12-18 months.
The company is currently making $200 million annually and aims to grow four of its brands, including My Fitness and Botanic Hearth, into ₹1,000-crore businesses.
The company is also moving its headquarters from Singapore to India.
Nearly half of its revenue comes from international markets like the US, Canada, and Europe.
They plan to expand into offline retail in North America, focusing on building large consumer brands originating from India.
Consumer brand roll-up brnd.me is planning a domestic IPO within 12-18 months.
The company is shifting its headquarters from Singapore to India by year-end.
Brnd.me operates at a current run rate of $200 million.
Four key brands are targeted to become ₹1,000-crore businesses each.
Approximately half of the company's revenue comes from international markets.
- Who
- Consumer brands roll-up brnd.me
- What
- Preparing for a domestic IPO
- When
- Within the next 12–18 months
- Where
- India
- Why
- To build global consumer brands
- Company
- brnd.me (formerly Mensa Brands)
- CEO
- Ananth Narayanan
- IPO Timeline
- 12-18 months
- Current Run Rate
- $200 million
- Target Brands
- My Fitness, Majestic Pure, Botanic Hearth, Party Propz
- Overseas Markets
- US, Canada, Europe
- Market Share - My Fitness
- 22%
- Botanic Hearth FY24 Revenue
- ₹250 crore