Archive · 21 Nov 2025
Mutual Funds Promote Gold ETFs Amid Sebi's Digital Gold Warning
Mutual funds are telling people to buy gold ETFs instead of digital gold because Sebi said digital gold is risky and not regulated.
Gold ETFs are like digital gold but they are regulated and you can trade them on the stock market.
Mutual funds are advertising a lot about how good gold ETFs are, but people might not switch right away because digital gold is easy to buy and use.
Mutual funds are advertising gold ETFs as secure and regulated alternatives to digital gold
Sebi warned investors about risks in digital gold, which is unregulated
Gold ETFs have seen inflows but investor behavior may not shift immediately
Digital gold continues to grow in popularity due to ease of access and low ticket size
Industry awaits investor response to mutual fund campaigns
- Who
- Mutual fund houses, investors
- What
- Promoting gold ETFs as a safer alternative to digital gold
- When
- Over the past week, following Sebi's warning earlier this month
- Where
- India
- Why
- To attract investors to a regulated product after Sebi's warning on digital gold
Mutual Funds
Digital Gold Platforms
Regulation
Mutual Funds
Gold ETFs are regulated by Sebi
Digital Gold Platforms
Digital gold operates outside Sebi's purview
Investor Protection
Mutual Funds
Gold ETFs have investor protection mechanisms
Digital Gold Platforms
Limited recourse for buyers if a digital gold platform faces stress
Pricing Transparency
Mutual Funds
Uniform pricing across platforms for gold ETFs
Digital Gold Platforms
Sharp variations in pricing due to markups and fees for digital gold
- Gold ETFs
- Collectively manage assets worth ₹1.02 trillion
- Digital Gold
- 25 tonnes in FY25, expected to double by FY30
- Sebi's Warning
- Cautioned investors about risks in digital gold
- Mutual Fund Inflows
- ₹7,743 crore in October for gold ETFs
- UPI-based Digital Gold Transactions
- 115.95 million in October
