Archive · 3 Jun 2025
Kidulting: Why Millennials and Gen Z Buy Toys
Adults, especially Millennials and Gen Z, are buying toys and collectibles, a trend called "kidulting."
It's like they're keeping their inner child alive!
This trend is driven by things like nostalgia, a love for collecting items, and being fans of different movies or shows.
It's not just a passing phase, it's become a way of life for many.
This trend began in the 1980s.
This trend is evident in fashion and social activities like board game nights.
"Kidulting" is the trend of adults buying toys and collectibles.
The term originated in the 1980s.
The adult toy market is rapidly growing.
Nostalgia, collectibility, and fandoms fuel the trend.
It's now a lifestyle for Millennials and Gen Z.
- Who
- Millennials and Gen Z.
- What
- Adults buying toys and collectibles, known as "kidulting".
- When
- The trend has been growing in recent years, accelerated during the COVID-19 lockdown.
- Where
- The trend is global, with increased toy sales in the US.
- Why
- Nostalgia, collectibility, fandoms, and entertainment collaborations drive the trend.
- Kidult Term Origin
- 1985
- Adult toy market growth in last two years
- 5. 5%
- Key triggers
- Nostalgia, Collectibility, Fandoms