Archive · 20 Jun 2025
Indian Yoga Entrepreneurs Use Tech to Promote Fitness
Yoga is becoming popular in India through social media and online platforms.
Many entrepreneurs are using apps, YouTube, and other tools to teach yoga.
They are aiming to make yoga a daily habit, not just a one-day event.
One entrepreneur, Saurabh Bothra, has a popular 21-day challenge.
Despite the growing interest, yoga businesses face challenges, such as students not sticking with the practice.
Bothra's background allows him to offer programs at affordable rates.
Yoga is being promoted through social media, including Instagram, YouTube, and WhatsApp.
Many yoga entrepreneurs have plans for International Yoga Day, including collaborations with malls and resident welfare associations.
Saurabh Bothra's 21-day yoga challenge has gained significant traction, with nearly a crore of registrations.
Yoga teachers and entrepreneurs face challenges due to a lack of consistency among practitioners and high drop-off rates.
Saurabh Bothra's privileged background enables him to offer affordable yoga programs.
- Who
- Social media-savvy yoga entrepreneurs like Saurabh Bothra and others
- What
- Yoga is being promoted through social media and online platforms.
- When
- In the run-up to International Yoga Day, which is June 21.
- Where
- India
- Why
- To promote yoga as a daily habit and make it accessible.
Challenges in Yoga Business
Entrepreneur's Perspectives
Retention
Challenges in Yoga Business
Lack of consistency and high drop-off rates among practitioners.
Entrepreneur's Perspectives
The difficulty of yoga-preneurs making the yoga practice consistent.
- Key Figures
- Saurabh Bothra, Sarvesh Shashi, Dolly Jain
- Platform
- Zoom, YouTube, WhatsApp, Instagram
- Challenge
- 21-day yoga challenge
- Goal
- Make yoga a daily habit
- Entrepreneur's Background
- Privileged background enabling affordable rates