Archive · 23 Aug 2026
Kriti Sanon Faces Backlash Over GIVA Raksha Bandhan Ad
Kriti Sanon appears in a jewellery advertisement made for Raksha Bandhan.
The advertisement promotes GIVA’s new collection for pets.
It shows Kriti celebrating with her brother and then tying a rakhi to her dog.
Some people disliked the dog’s role in the advertisement.
They thought the dog received more importance than the brother.
Others criticised Kriti’s bralette-style blouse and said it did not suit the festival.
Pet lovers defended the advertisement because they consider pets part of their families.
Kriti has not publicly responded to the criticism.
Kriti Sanon has faced social-media criticism over GIVA’s newly released Raksha Bandhan advertisement.
The ad shows Sanon celebrating with her brother before tying a rakhi to her pet dog.
Critics called her off-white bralette-style blouse and overall styling inappropriate for the festival.
Some users accused GIVA and the filmmakers of disrespecting or trivialising Indian traditions and demanded a boycott.
Pet lovers and other supporters defended the campaign, saying pets are family members who can be included in celebrations.
- Who
- Kriti Sanon, jewellery brand GIVA, critics, and supporters including pet lovers.
- What
- A GIVA Raksha Bandhan advertisement has drawn criticism over Sanon’s outfit and its portrayal of her pet dog.
- When
- The advertisement was newly released; the articles do not provide a specific date.
- Where
- The advertisement’s setting is not specified.
- Why
- Critics said the styling was unsuitable and that the campaign gave the dog too much importance or trivialised the festival; supporters said pets can be included as family members.
Critics
Supporters
Including the pet
Critics
Critics argued that the advertisement gave the dog more importance than the brother and undermined Raksha Bandhan’s traditional spirit.
Supporters
Supporters said pets are family members and can appropriately be included in festive celebrations.
Sanon’s outfit
Critics
Critics described the bralette-style blouse and styling as skimpy and questioned whether they were suitable for a traditional festival.
Supporters
Supporters defended the advertisement’s overall concept and did not share the criticism of its styling.
Cultural meaning
Critics
Some users accused GIVA and the filmmakers of making a mockery of or trivialising Indian festivals and called for a boycott.
Supporters
Some supporters cited the protective-thread idea and stories involving loyal dogs to explain the emotional bond between people and pets.
- Brand
- GIVA
- Campaign
- Raksha Bandhan advertisement
- Product
- New pet collection
- Featured actress
- Kriti Sanon
- Advertisement scene
- Sanon celebrates with her brother and ties a rakhi to her pet dog.
- Main criticism
- Users questioned the dog’s prominence and accused the campaign of disrespecting or trivialising the festival.
- Response from Sanon
- Kriti Sanon has not commented on the controversy.
