Archive · 12 Aug 2025
A Hundred Hands Empowers Indian Artisans Through Branding
A Hundred Hands is like a helping hand for Indian craftspeople.
They help artisans, who make beautiful things by hand, sell their products and build their own brands.
The group was started by two sisters who noticed that artisans didn't always know how to reach customers or get a fair price.
They started with a small event, a bazaar where artisans could meet customers directly.
Now, the organization supports thousands of artisans and also has projects, like reusing old jeans to make new things, to help the environment and provide training.
A Hundred Hands, a non-profit, empowers Indian artisans to build their brands.
The organization addresses challenges artisans face, including market access and brand building.
The Dhawan sisters founded A Hundred Hands, starting with a successful bazaar.
A Hundred Hands has expanded, now working with around 15,000 artisans.
They also run projects like a denim recycling initiative for sustainability and vocational training.
- Who
- Sonia and Mala Dhawan, founders of A Hundred Hands, along with host Rushank Shah.
- What
- A podcast episode discussed A Hundred Hands, an organization that supports Indian artisans.
- When
- The podcast episode was the latest installment of The Success Code series.
- Where
- The organization operates in India.
- Why
- To empower artisans by helping them build their brands, connect with customers, and gain financial independence.
Challenges Faced by Artisans
Solutions for Artisans
Market Access
Challenges Faced by Artisans
Limited market access and understanding of customer needs.
Solutions for Artisans
The lack of brand recognition and direct consumer interaction.
Branding & Marketing
Challenges Faced by Artisans
Artisans often sell through middlemen, reducing their profits.
Solutions for Artisans
Artisans lack the skills or resources for effective marketing and branding.
- Organization Name
- A Hundred Hands
- Founders
- Sonia and Mala Dhawan
- Focus
- Empowering Indian Artisans
- Artisans Supported
- ~15,000
- Initiatives
- Denim recycling, bazaars, workshops