Archive · 23 May 2025
Hindostan Archive Bridges Tradition with Modern Fashion
Imagine two friends who love fashion and started their own brand called Hindostan Archive.
They went to fashion school and learned about cool old-fashioned crafts.
Their clothes use special embroidery and weaving from different parts of India, like Gujarat.
They use old techniques with new ideas.
The brand makes clothes for men and women, using fabrics made in a way that's good for the planet.
They want everyone to know about and wear these beautiful, handmade clothes, keeping the stories of these crafts alive.
Hindostan Archive, a menswear brand, blends traditional Indian textile techniques with modern design.
The brand was founded by Shaoni Ray and Sahil Meenia, who met at the National Institute of Fashion Technology.
Their latest collection, 'Indian Summers,' features crafts from Gujarat, including Rabari and suf embroidery.
The brand uses organic fabrics, natural dyes, and upcycles textile waste to promote sustainability.
Hindostan Archive is expanding into womenswear and exploring textiles from Northeast India.
- Who
- Shaoni Ray and Sahil Meenia, founders of Hindostan Archive.
- What
- Hindostan Archive, a menswear brand, is bringing traditional Indian crafts like suf embroidery, kharek, and Rabari to modern fashion.
- When
- The brand's latest collection 'Indian Summers' is now out.
- Where
- Focusing on India's craft heritage and traditional techniques from various regions.
- Why
- To reclaim a sense of unity by exploring interconnected textile legacies and honor India's craft legacy.
- Founders
- Shaoni Ray and Sahil Meenia
- Founders' Educational Background
- National Institute of Fashion Technology, New Delhi
- Clothing Line
- Menswear, expanding into womenswear
- Featured Techniques
- Kantha, Rabari, suf embroidery, Bhujodi weaving, kharek
- Materials Used
- Organic kala cotton, khadi, pashmina, silk
- Sustainability Practices
- Upcycled linings, patchwork totes
- Womenswear Launch
- Upcoming collection in A/W 2025