Archive · 21 Aug 2025
Global Beauty Brands Target India for Market Growth
Big beauty companies from around the world are excited about selling their makeup and skincare in India.
They see India as a great place to make more money because a lot of people are starting to buy luxury beauty products.
The market is expected to grow a lot, even though it's still small compared to other countries.
These companies are changing some of their products to fit what Indian customers like.
There are a few local brands, but the global brands are much bigger and more popular because of their marketing and name recognition.
Global beauty brands like L'Oreal and Estee Lauder are focusing on India for growth.
India's luxury beauty market is predicted to quintuple to $4 billion by 2035.
Luxury beauty accounts for only 4% of the Indian market, offering significant growth potential.
Brands are adapting products and strategies to appeal to Indian consumers.
Domestic brands have a small share compared to established international brands.
- Who
- Global beauty companies like L'Oreal, Estee Lauder, Shiseido, and local Indian consumers.
- What
- Global beauty brands are investing in the Indian market.
- When
- The article was published on August 21, 2025.
- Where
- India
- Why
- Because India presents a significant growth opportunity for the beauty industry.
Global Brands
Indian Brands
Brand Perception
Global Brands
Global brands have a premium perception among consumers.
Indian Brands
Local brands have less market share.
- Luxury Market Value (2023)
- $800 million
- Projected Luxury Market Value (2035)
- $4 billion
- Overall Beauty Market Size
- $21 billion
- Luxury Market Share (India)
- 4%
- Examples of Domestic Brands
- Forest Essentials, Kama Ayurveda