Archive · 30 Dec 2025
Advertisers urged to target families in IPL ads
Experts say that advertisers should make ads for the Indian Premier League (IPL) that families will like.
A survey found that many people think there are too many ads during IPL matches.
Some people even find the ads annoying.
The experts suggest that brands should make ads that are fun and memorable, like old ads that people still remember.
They also say that ads should not be too quirky or offensive, especially since more women are watching cricket now.
The IPL is a big event for marketing in India, and brands should try to balance fun and family-friendly content in their ads.
Experts recommend family-friendly ads for the upcoming IPL season.
Survey shows 60.5% of fans find IPL ads excessive, 17% find them distracting.
Brands should create a roster of ads to reduce repetition and ad fatigue.
More women are watching cricket, so ads should not be too male-skewed.
IPL is a crucial marketing event in India, and brands should balance quirk and family-friendly content.
- Who
- Advertisers and brands targeting IPL viewers
- What
- Experts recommend family-friendly advertisements for IPL
- When
- Upcoming IPL season
- Where
- India (metro and tier 2 and 3 cities)
- Why
- To appeal to the 'Great Indian Family' and reduce ad fatigue
- Surveyed Fans
- 60.5%
- Fans Tolerating Ads
- 43.5%
- Fans Finding Ads Distracting
- 17%
- Event
- Indian Premier League (IPL)
- Expert
- Gayatri Sapru, Folk Frequency