Archive · 30 Dec 2025

Advertisers urged to target families in IPL ads

Advertisers urged to target families in IPL ads

Experts say that advertisers should make ads for the Indian Premier League (IPL) that families will like.

A survey found that many people think there are too many ads during IPL matches.

Some people even find the ads annoying.

The experts suggest that brands should make ads that are fun and memorable, like old ads that people still remember.

They also say that ads should not be too quirky or offensive, especially since more women are watching cricket now.

The IPL is a big event for marketing in India, and brands should try to balance fun and family-friendly content in their ads.

Sources