Archive · 23 Jul 2025
Samsung Bets Big on Foldables Amid EMI-Driven Premium Upgrades
Samsung is focusing on selling fancy foldable phones like the Galaxy Z Fold 7 and Z Flip 7 in India.
They're making it easier to buy them by offering payments over time (EMI).
This is helping people buy more expensive phones than before.
Samsung also wants to make the phones smart and easy to use with features like Galaxy AI and smooth screen transitions, and focus on offering a better overall experience for the users.
Samsung is focusing on its foldable smartphone strategy in India, with a bet on Galaxy Z Fold 7 and Z Flip 7.
Easy EMI options are increasing the adoption of premium smartphones in India.
Consumers are upgrading to more expensive phones due to EMI affordability.
Samsung is also incorporating Galaxy AI in its devices for better user experience.
The company emphasizes seamless user experiences, especially with foldable devices and screen switching.
- Who
- Samsung and consumers in India.
- What
- Samsung is focusing on its foldable smartphones Galaxy Z Fold 7 and Z Flip 7.
- When
- The focus is current.
- Where
- India
- Why
- To cater to the increasing demand for premium smartphones through easy EMI options.
Consumer Behavior
Product Strategy
Consumer Trends
Consumer Behavior
Consumers are increasingly opting for premium smartphones.
Product Strategy
Customers are influenced by EMI facilities.
- Key Focus
- Foldable Smartphones and Galaxy AI
- Models Mentioned
- Galaxy Z Fold 7, Galaxy Z Flip 7, and Galaxy Z Flip 7 FE
- Galaxy Z Fold 7 Starting Price
- Rs 1,74,999
- Galaxy Z Flip 7 Price
- Rs 1,09,999
- Galaxy Flip 7 FE Price
- Rs 89,999
- Primary Market Strategy
- Easy EMI options