Archive · 30 Jul 2025
Kriti Sanon's Skincare Venture Reaches Rs 400 Crore Milestone
Kriti Sanon, an actress, has started a skincare brand called HYPHEN.
In just two years, it has become very successful, making over Rs 400 crore!
This means lots of people like her products.
The brand is growing fast, with four times more customers now than last year.
HYPHEN makes skincare that works well, uses natural ingredients, and doesn't cost too much.
Kriti, who used to be an engineer, teamed up with other engineers to create this brand.
It's a big hit, showing that her brand is a smart way to make and sell skincare.
Kriti Sanon's skincare brand, HYPHEN, has achieved Rs 400 crore in revenue within two years.
The brand has experienced a 4X growth in its consumer base, expanding from 1 million to 4 million.
HYPHEN's success is attributed to its science-backed formulations, natural ingredients, and affordable pricing.
The brand serves over 19,000 pin codes across India.
Sanon partnered with six engineers to launch the D2C brand.
- Who
- Kriti Sanon and six engineers.
- What
- Kriti Sanon's skincare brand, HYPHEN, has achieved Rs 400 crore in revenue.
- When
- Within two years of its launch.
- Where
- Across India, serving over 19,000 pin codes.
- Why
- The brand's success is due to its combination of science-backed formulations, nature-powered ingredients, and affordable pricing.
- Brand Name
- HYPHEN
- Founder
- Kriti Sanon
- Revenue
- Rs 400 crore
- Growth
- 4X increase in consumer base
- Customer Base
- 4 million
- Repeat Rate
- 60%
- Launch Partners
- Six engineers