Archive · 29 Jun 2025
MSMEs in India Embrace Digital Sales, Favoring Marketplaces
Many small and medium-sized businesses (MSMEs) in India want to start selling things online, but they still like using physical stores and online marketplaces.
A survey found that most businesses are planning to use technology like AI to make shopping easier.
People like shopping in stores because they can see and touch products.
Businesses are using tech to improve in-store experiences, and social media is a big way to connect with customers.
Businesses face challenges in managing logistics and high costs for physical stores.
People shop online for convenience and good prices.
82% of MSMEs aim to adopt digital sales channels.
Offline marketplaces remain the preferred sales channel.
60% of businesses plan to adopt AI and ML by 2030.
71% of businesses report customers prefer in-person shopping to see and touch products.
Convenience and competitive pricing are key motivators for online shopping.
- Who
- Micro, Small, and Medium Enterprises (MSMEs) and their customers.
- What
- MSMEs are increasingly adopting digital sales strategies.
- When
- According to a recent survey.
- Where
- India.
- Why
- To boost sales and adapt to changing consumer preferences.
Consumer Shopping Preferences
Consumer Shopping Preferences
Shopping preference
Consumer Shopping Preferences
Customers prefer shopping in person to touch and see products before making a purchase.
Consumer Shopping Preferences
Customers shop online for convenience and competitive pricing.
- MSMEs aiming for digital sales
- 82%
- Businesses adopting omnichannel strategy
- 60%
- Businesses planning AI/ML adoption by 2030
- 60%
- Businesses using social media as primary customer touchpoint
- 72%
- Customers shopping in person to touch products
- 71%
- Main challenge in a seamless omnichannel experience
- Logistics and supply chain management