Archive · 23 Jul 2026
Quick Commerce Boosts Premium Beauty Sales in India
Quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart are becoming popular for buying premium beauty products in India.
These platforms are seeing a lot of spending on mid-premium and premium products, more than the overall market.
Legacy brands are leading in this space, but there's still room for new brands to grow.
The market is expected to double by 2031, showing that quick commerce will play a bigger role in how companies sell their products.
Quick commerce platforms see 59% spending on mid-premium and premium beauty products, compared to 37% in the overall market.
Legacy brands dominate quick commerce, being 1.7 times larger than digitally native brands.
Annualized beauty and personal care sales on Blinkit, Zepto, and Swiggy Instamart are nearing $1 billion, growing at 90% year-on-year.
Quick commerce currently accounts for 5% of India's beauty market, expected to reach 10-12% by 2031.
Top 10 brands hold 25% of category sales, with the next 65 brands contributing another 50%.
- Who
- Consumers in India
- What
- Increased spending on premium beauty products via quick commerce platforms
- When
- Current trends and future projections up to 2031
- Where
- India, specifically on platforms like Blinkit, Zepto, and Swiggy Instamart
- Why
- Quick commerce platforms are becoming a preferred channel for higher-value beauty and personal care products.
Legacy Brands Dominance
Emerging Brands Potential
Market Share
Legacy Brands Dominance
Legacy brands hold a significant 1.7 times larger share than digitally native brands on quick commerce platforms.
Emerging Brands Potential
Emerging brands have potential to grow as they build consumer trust through other channels first.
- Premium Product Share
- 59% on quick commerce vs. 37% overall market
- Annualized BPC Sales
- Nearly $1 billion on Blinkit, Zepto, and Swiggy Instamart
- Yearly Growth Rate
- 90% year-on-year
- Monthly Shoppers
- Over 30 million
- Market Share Projection
- Expected to reach 10-12% by 2031
- Top 10 Brands Share
- 25% of category sales
- Next 65 Brands Share
- 50% of category sales