Archive · 21 Jul 2026

Direct Mutual Fund Plans Gain Popularity in India

Direct Mutual Fund Plans Gain Popularity in India

In India, more people are choosing to invest in mutual funds directly rather than through distributors.

This is because direct plans are cheaper and offer better returns.

However, distributor networks are still important for those who need help with their investments.

The data shows that over the past five years, about 78-80% of new investments in mutual funds have been made directly.

This trend is more noticeable among individual investors, while institutional investors still prefer using distributor networks.

Sources