Archive · 27 Aug 2026
Sam Altman Orders Seven Custom AI Watches for OpenAI Team
Sam Altman is the CEO of OpenAI.
He reportedly ordered seven special watches from a Swiss company called Vanguart.
One watch was for Altman, and six were for people who work at OpenAI.
The watches are based on a very expensive model that starts at about $180,000.
That is nearly ₹1.5 crore for one watch, according to the reports.
The watches have OpenAI symbols and jokes about artificial intelligence.
One message says “compute is destiny,” while another refers to safely deploying advanced AI.
Vanguart has made fewer than 200 watches in total.
This means the OpenAI order represented a notable portion of the company’s production.
OpenAI CEO Sam Altman reportedly commissioned seven custom watches from Swiss maker Vanguart.
One watch was made for Altman, while six were given to OpenAI colleagues.
The watches are based on Vanguart’s titanium Orb model, which starts at about $180,000.
OpenAI-themed details include its logo, “compute is destiny,” “scaling,” and an AGI-related code inscription.
Vanguart has produced fewer than 200 watches overall, making the seven-watch commission unusually large for the brand.
- Who
- OpenAI CEO Sam Altman, six OpenAI employees, and Swiss watchmaker Vanguart.
- What
- Seven custom OpenAI-themed watches were reportedly commissioned; one went to Altman and six to colleagues.
- When
- The articles do not provide a definitive date for the commission.
- Where
- The watches were made by Vanguart, a Swiss watchmaker.
- Why
- The articles do not state why Altman ordered or distributed the watches.
- Reported buyer
- Sam Altman, CEO of OpenAI
- Number of watches
- Seven custom-built watches
- Recipients
- Altman and six OpenAI employees
- Watchmaker
- Vanguart
- Watch model
- Futuristic titanium Orb model
- Price
- The model starts at about $180,000, or nearly ₹1.5 crore, per watch
- Production context
- Vanguart has made fewer than 200 watches across its entire lineup
- Reported source
- The Wall Street Journal
