Archive · 18 Jul 2025
Reliance Retail Acquires Kelvinator for Rs 160 Crore
Reliance Retail, a large Indian company, purchased Kelvinator, a brand known for its refrigerators and other appliances.
They paid about 160 crore rupees for it.
Kelvinator was a very popular brand in India many years ago.
Reliance wants to offer more home appliances to customers and has already bought other well-known brands.
This move allows them to sell more appliances through its own stores and online platforms.
According to Isha Ambani, it's a way to provide Indian families with a broader selection of products they can trust.
Reliance Retail acquired the Kelvinator brand.
The deal was valued at approximately Rs 160 crore.
Kelvinator was a popular refrigerator brand in India during the 1970s and 80s.
Reliance aims to expand its consumer durables offerings in India.
The acquisition will integrate Kelvinator's legacy of innovation with Reliance's retail reach.
- Who
- Reliance Retail
- What
- Reliance Retail acquired the Kelvinator brand.
- When
- Not explicitly stated in the articles.
- Where
- India
- Why
- To deepen its play in the consumer durables space.
- Buyer
- Reliance Retail
- Acquired Brand
- Kelvinator
- Purchase Price
- Rs 160 crore (approx.)
- Previous Owner
- Electrolux Group
- Executive Director
- Isha M. Ambani
Sources
Reliance Retail Acquires Iconic Brand Kelvinator, Aims To Boost Premium Appliance Market Pesence
Reliance Retail Acquires Kelvinator: Forging New Era in India's Consumer Durables Market
Reliance Retail Acquires Kelvinator to Expand Presence in India’s Appliance Market
Reliance Retail acquires century-old Kelvinator brand for $18.6 million
