Archive · 4 Oct 2025
WhatsApp Launches New Features in Response to Arattai
WhatsApp is updating its app with new features.
These include tools using AI to customize chat themes and backgrounds, and support for sharing Live and Motion Photos.
Users can now also easily scan documents and find group chats.
The update aims to make the app more appealing to young users.
The goal is to compete with other messaging apps, such as Zoho's Arattai, by adding useful and engaging features.
WhatsApp is rolling out new features.
Updates include AI-powered chat themes and custom backgrounds.
Live and Motion Photo support is now available.
Android users can scan documents directly within the app.
Group chat search is now easier.
- Who
- Meta (WhatsApp) and Zoho (Arattai)
- What
- WhatsApp is rolling out new features, possibly in response to competition from Zoho's Arattai app.
- When
- Updates are being rolled out over the coming weeks.
- Where
- Applicable globally, especially in markets where both apps are used.
- Why
- To improve user engagement and compete with other messaging apps, specifically Zoho Arattai.
- Key Players
- Meta (WhatsApp), Zoho (Arattai)
- WhatsApp Updates
- AI-powered chat themes, custom backgrounds, Live/Motion Photo support, document scanning, easier group search, new stickers
- Feature Rollout
- Gradual over the coming weeks
- Focus
- Enhance user experience and engagement with AI features
