Archive · 25 Jun 2025
BARC to Release Weekly Viewership Data, Improving TV Ratings
BARC, which measures TV viewership, will now share data weekly instead of using a four-week average.
This means people can see how many are watching TV faster.
Experts think this makes the numbers better and helps advertisers and TV channels.
It lets them see what people like to watch each week and make quick decisions.
This change comes after BARC stopped sharing data for a while due to a ratings issue.
BARC will report weekly TV viewership data starting June 26.
This change ends the four-week rolling average for viewership data.
Advertisers and media agencies believe this enhances agility and credibility.
The new methodology allows for quicker decision-making and sharper insights.
BARC previously suspended data release in 2020 due to a ratings scam.
- Who
- BARC, advertisers, and media agencies.
- What
- BARC will release weekly viewership data.
- When
- Starting June 26, 2025.
- Where
- India.
- Why
- To enhance the agility and credibility of TV viewership data.
Benefits
Neutral
Data Speed
Benefits
Faster data flow and decision making.
Neutral
None explicitly mentioned.
Transparency
Benefits
More immediate and transparent view of audience behavior.
Neutral
None explicitly mentioned.
- Organization
- BARC India
- Data Release Frequency
- Weekly
- Effective Date
- June 26, 2025
- Previous Reporting Method
- Four-week rolling average
- Impact
- Enhanced agility and credibility