Archive · 8 Jan 2026
Gen Z in India to Travel for Concerts in 2026
A new survey by Airbnb shows that over 62% of Indian Gen Z are planning to travel for concerts and music festivals in 2026.
Music is a big reason why young Indians travel, with 76% visiting a city just to attend a live event.
Many of them also stay longer to explore the local area.
They are willing to spend a lot of money on these trips, with the average spending around Rs 51,000.
Most of them travel in groups or with friends.
Many are also interested in going to international music events, with the United States, Asia, and Europe being top destinations.
This trend shows that music is becoming a big part of how young people choose their travel destinations.
Over 62% of Indian Gen Z plan to travel for concerts and music festivals in 2026.
Music is a primary driver for travel, with 76% visiting a city specifically for a live event.
53% of Gen Z travellers extend their stay beyond concert dates to explore local areas.
On average, Gen Z travellers spend Rs 51,000 on their most recent event-led trip.
40% of Gen Z travellers are willing to travel internationally for music events, with the United States, Asia, and Europe being top destinations.
- Who
- Indian Gen Z
- What
- Planning to travel for concerts and music festivals in 2026
- When
- 2026
- Where
- Domestically and internationally
- Why
- Music is a primary driver for travel, with a focus on cultural exploration and social experiences
- Survey Conducted By
- Airbnb
- Percentage of Gen Z Planning to Travel for Concerts
- 62%
- Percentage of Gen Z Who Visited a City for a Live Event
- 76%
- Percentage of Gen Z Extending Their Stay Beyond Concert Dates
- 53%
- Percentage of Gen Z Willing to Travel Internationally for Music Events
- 40%
- Average Spending on Most Recent Event-Led Trip
- Rs 51,000
- Percentage of Gen Z Travelling in Groups or with Friends
- 70%
- Top International Destinations for Music Events
- United States (48%), Asia (46%), Europe (45%)
