Archive · 23 Jul 2025
Hasbro's Q2 Upbeat Numbers Buoyed By Magic, Despite Tariff Concerns
Hasbro, the toy company, had a good quarter, making about $981 million.
The game Magic: The Gathering did really well, especially with a new set called Final Fantasy.
They are also doing well with the mobile game Monopoly Go!
Because of trade issues, Hasbro is changing where it makes its toys, trying to reduce reliance on China.
Although the situation remains uncertain, Hasbro is less worried about tariffs.
The company is also focusing on licensing deals, including Spider-Man, Star Wars, and Avengers.
Hasbro's Q2 results were positive, with revenue at $981 million and adjusted operating profit remaining flat.
Magic: The Gathering's revenue surged 23% due to the Final Fantasy release.
Mobile game Monopoly Go! contributed $44 million in revenue during the quarter.
The company is diversifying production away from China, aiming for under 40% by 2027.
Revised trade policies, with tariffs now at 30% for China and 20% for Vietnam, have eased some pressure.
- Who
- Hasbro, the toy company.
- What
- Hasbro reported Q2 earnings, with positive results in Magic: The Gathering and Monopoly Go!
- When
- The earnings were for the quarter ending in March.
- Where
- The article focuses on Hasbro's business operations, particularly in relation to international trade and the toy market.
- Why
- Hasbro's earnings were impacted by the success of Magic: The Gathering and Monopoly Go!, as well as trade issues.
Business Strategy
Business Performance
Product Strategies
Business Strategy
Hasbro is diversifying production to reduce reliance on China, which may impact costs in the short term.
Business Performance
Hasbro benefits from its licensing deals and new product releases such as Spider-Man, Star Wars, and Avengers, increasing revenue.
- Revenue
- $981 million
- Magic: The Gathering Revenue Growth
- 23%
- Monopoly Go! Revenue
- $44 million
- China Tariff
- 30%
- Vietnam Tariff
- 20%
- Hasbro Production Goal
- Under 40% from China by 2027