Archive · 1 Dec 2025
Zerodha Celebrates 10 Years of Zero Brokerage
Zerodha is a company that helps people invest in the stock market.
Ten years ago, they decided to stop charging fees for buying and holding stocks, which they called 'zero brokerage.'
This idea came from a chat between the founders at an airport.
They thought it would help more people, especially younger ones, start investing.
Zerodha makes money in other ways, like charging for quick trades and lending money for investments.
The company's name, Zerodha, means 'no barriers,' not 'zero brokerage.'
Since then, people have saved a lot of money on fees.
Zerodha has offered zero brokerage on equity delivery trades for 10 years, a decision made 'on a whim' in 2015.
The decision was announced on November 30, 2015, aiming to attract younger investors and deepen India's capital markets.
Zerodha's name comes from 'zero' and 'rodha' (barriers in Sanskrit), not 'zero brokerage.'
The company makes money through institutional fees, margin lending, and brokerage on F&O and intraday trades.
Customers have collectively saved 'thousands of crores' in brokerage costs due to the zero brokerage model.
- Who
- Zerodha, co-founded by Nithin Kamath and Kailash Nadh
- What
- Celebrating 10 years of zero brokerage on equity delivery trades
- When
- Since November 30, 2015
- Where
- India, with a significant impact on retail investing
- Why
- To attract younger investors and deepen India's capital markets
- Company
- Zerodha
- Founders
- Nithin Kamath, Kailash Nadh
- Year Founded
- 2015
- Key Product
- Kite trading platform
- Revenue Streams
- Institutional fees, margin lending, F&O and intraday trades
- Brokerage Model
- Zero brokerage on equity delivery
- Customer Savings
- Thousands of crores in brokerage costs