Archive · 7 Oct 2026
JioStar Reports Regional-Language Growth in TATA IPL 2026
JioStar says more people watched the 2026 IPL in regional languages such as Kannada, Telugu, and Tamil.
The reach of all three language feeds grew on JioHotstar.
Telugu had the highest growth in digital watch-time share among the three markets.
Each feed also had shows and commentators designed for its regional audience.
More than 160 voices contributed across 12 languages.
JioStar launched Beyond Boundaries to help advertisers connect with these viewers.
The company also reported that Connected TV reach increased and digital video views reached 25 billion.
These numbers are JioStar’s report of how people watched the tournament.
JioStar launched Beyond Boundaries, linking advertisers with regional-language cricket audiences through live feeds and pre- and post-match programming partnerships.
During TATA IPL 2026, Kannada feed reach on JioHotstar rose 30% year over year, Telugu 23%, and Tamil 12%.
Digital watch-time share for regional languages increased 33%; Telugu recorded the highest growth among the three markets at 30%.
Regional feeds featured market-specific shows and commentary, supported by more than 160 voices across 12 languages.
JioStar reported Connected TV reach grew 22% and digital video views reached 25 billion, up 8% year over year.
- Who
- JioStar, advertisers, and audiences watching regional-language cricket.
- What
- JioStar launched Beyond Boundaries and reported increased reach and watch-time for regional-language IPL feeds.
- When
- During TATA IPL 2026; JioStar announced Beyond Boundaries in Mumbai.
- Where
- On JioHotstar and across regional-language markets in India.
- Why
- JioStar said the initiative helps advertisers engage with growing regional-language cricket audiences.
JioStar’s position
Reported audience trends
Regional feeds and advertiser opportunity
JioStar’s position
JioStar says regional-language coverage creates a deeper opportunity for brands to engage audiences by understanding each market’s distinct qualities.
Reported audience trends
The reported increases in feed reach and watch-time indicate growing use of regional-language coverage, although the articles provide no independent audience data or opposing assessment.
- Initiative
- Beyond Boundaries connects advertisers with regional-language cricket audiences through live feeds and pre- and post-match programming partnerships.
- Kannada feed reach
- Up 30% year over year on JioHotstar during TATA IPL 2026.
- Telugu feed reach
- Up 23% year over year on JioHotstar during TATA IPL 2026.
- Tamil feed reach
- Up 12% year over year on JioHotstar during TATA IPL 2026.
- Regional digital watch-time share
- Up 33%; Telugu had the highest growth among the three named markets at 30%.
- Commentary
- More than 160 voices across 12 languages.
- Digital viewing
- Connected TV reach grew 22%; digital video views reached 25 billion, an 8% year-over-year increase.
