Archive · 11 Jun 2025
Jindal Rice Launches Nourifyme Fortified Rice and Flour
Jindal Rice has launched Nourifyme, a brand selling rice and flour with added nutrients to help people stay healthy.
They introduced it at an event in Chandigarh, along with a special basmati rice.
The company is working with TechnoServe to get these products out to people.
The government of Punjab supports making food healthier this way to fight malnutrition.
Jindal Rice launched the Nourifyme brand featuring fortified rice and flour.
White Spoon Fortified Basmati Rice was also introduced at the Chandigarh event.
The launch event, 'Unlocking Market Potential,' focused on advancing fortified rice.
Nourifyme is collaborating with TechnoServe's Millers for Nutrition – Asia program.
Punjab's government supports food fortification as a national priority to combat malnutrition.
- Who
- Jindal Rice, Anand Agro Industries, the Punjab government, and TechnoServe.
- What
- Jindal Rice launched Nourifyme, offering fortified rice and wheat flour and launched White Spoon Fortified Basmati Rice.
- When
- Recently, as of June 11, 2025.
- Where
- Chandigarh, with plans to expand across northern and eastern India.
- Why
- To combat malnutrition by providing fortified food staples.
Supporters
N/A
Government's Stance
Supporters
Food fortification is a national priority.
N/A
N/A
- Brand Name
- Nourifyme
- Product Types
- Fortified Rice, Fortified Basmati Rice, Fortified Wheat Flour
- Launch Location
- Chandigarh
- Event Name
- Unlocking Market Potential: Advancing Fortified Rice in Punjab
- Collaboration
- TechnoServe (Millers for Nutrition – Asia)
- Government Support
- Punjab