Apple Leads 2025 Smartphone Market with 20% Share

In 2025, the global smartphone market grew by 2% compared to the previous year.

Apple was the leader with a 20% market share, thanks to strong sales of the iPhone 17 series and demand in emerging markets.

Samsung came in second with 19%, and Xiaomi was third with 13%.

Companies moved shipments earlier in the year to avoid tariffs, but this didn't affect the second half of the year much.

However, the market is expected to slow down in 2026 because of chip shortages and higher costs for parts, as chipmakers focus more on AI data centers than on making smartphones.