Archive · 24 Jul 2026
Delhi High Court Reconsiders Liquor Trademark for 'Offer'
The Delhi High Court has asked the trademark authority to think again about a request from ADS Spirits, a big liquor company, to use the word 'offer' as a trademark.
The court said that 'offer' is not the same as 'discount' and should be looked at differently.
The company thinks 'offer' is special and not just about discounts, while the trademark authority initially said it's not unique.
The court wants to make sure the word is considered fairly.
ADS Spirits, a major liquor company, applied to trademark the term 'OFFER'.
The trademark authority initially rejected the application, stating 'offer' indicates a discount.
The Delhi High Court directed a reconsideration, noting 'offer' and 'discount' are not synonymous.
Justice Jyoti Singh observed that 'offer' is often qualified with words like 'special' or 'exclusive'.
The court's order was issued on July 21.
- Who
- ADS Spirits, Delhi High Court
- What
- Reconsideration of trademark application for 'OFFER'
- When
- July 21
- Where
- Delhi High Court
- Why
- To assess the distinctiveness of the term 'offer' in the context of liquor branding.
ADS Spirits
Trademark Authority
Distinctiveness of 'Offer'
ADS Spirits
ADS Spirits argues that 'offer' is not synonymous with 'discount' and should be considered distinct.
Trademark Authority
The trademark authority initially rejected the application, stating that 'offer' indicates a discount and is not unique.
- Company
- ADS Group of companies
- Industry
- Alcohol Beverage
- Trademark Term
- OFFER
- Court
- Delhi High Court
- Judge
- Justice Jyoti Singh
- Date of Order
- July 21