Archive · 30 Dec 2025
IIT Delhi Launches Brand Management Programme
IIT Delhi has started a new course called the Executive Programme in Brand Management.
It's for people who want to learn about branding and marketing.
The course lasts six months and is taught online on Sundays.
It covers many topics like how to make a brand popular, how people behave as consumers, and how to use digital tools for branding.
Students will also work on a big project to create a complete brand strategy.
This can help them get jobs in different fields like FMCG, retail, technology, and more.
The course is led by experts from IIT Delhi and industry professionals.
It's a great way for students and young professionals to learn skills that are important in today's job market.
IIT Delhi introduces a six-month Executive Programme in Brand Management for aspiring marketing professionals.
The programme focuses on practical, job-relevant skills in brand strategy, digital communication, and consumer insight.
Curriculum includes 17 modules covering brand positioning, consumer behaviour, digital branding, and global brand strategy.
Classes are held live online on Sundays from 10:30 am to 12:30 pm, starting January 2026.
The programme is open to graduates from any discipline and includes a capstone project for portfolio development.
- Who
- IIT Delhi's Continuing Education Programme (CEP)
- What
- Launched a six-month Executive Programme in Brand Management
- When
- Scheduled to begin in January 2026
- Where
- Delivered live online
- Why
- To meet the growing demand for skilled brand and communication professionals in a digital and competitive marketplace
- Programme Duration
- 6 months
- Start Date
- January 2026
- Class Schedule
- Sundays, 10:30 am - 12:30 pm
- Eligibility
- Graduates from any discipline under the 10+2+3 system
- Curriculum Modules
- 17 modules covering brand positioning, consumer behaviour, digital branding, and more
- Assessment
- Project-based with 70% minimum attendance
- Coordinator
- Prof. Mahim Sagar, Professor and former Head of the Department of Management Studies at IIT Delhi