Archive · 26 Nov 2025
Blinkit Leads Quick Commerce Survey
A survey was conducted with over 1,000 Indian users to understand their habits and preferences in quick commerce and food delivery.
Blinkit emerged as the most preferred quick-commerce app, followed by Swiggy Instamart, Flipkart Minutes, and Zepto.
Grocery shopping is the most common use case, but quick-commerce platforms are also gaining popularity for beauty, cosmetics, and kids’ products.
The survey found that quick commerce is now substituting e-commerce purchases more than kirana stores.
Delivery speed and discounted offers are important factors for users, and many compare prices across apps.
Overall, consumer sentiment towards quick commerce is positive, with many planning to increase their purchases.
In food delivery, Swiggy leads, with regional preferences emerging.
Quick food delivery is also gaining traction, with Swiggy Bolt, Zepto Cafe, and Bistro by Blinkit being popular options.
Blinkit is the most preferred quick-commerce app with 31% of users, followed by Swiggy Instamart (19%), Flipkart Minutes (14%), and Zepto (12%).
Grocery remains the dominant use case for quick commerce, with 40% of users shopping for full month needs and 37% making unplanned purchases.
Quick-commerce platforms are gaining popularity for beauty, cosmetics, and kids’ products, with 49% and 41% of users respectively buying most of these items on these platforms.
Quick commerce is now substituting e-commerce purchases for 28% of users, while only 19% say it is eating into kirana purchases.
Delivery speed is the most important factor for 35% of users, while 22% prefer discounted offers, and 51% occasionally compare prices across apps.
- Who
- Blinkit, Swiggy Instamart, Flipkart Minutes, Zepto, Amazon, Nykaa, FirstCry, TCS employees, Jubilant FoodWorks
- What
- Survey on consumer habits and preferences in quick commerce and food delivery
- When
- Early November 2025
- Where
- India (urban areas, skewed towards middle class)
- Why
- To understand consumer behavior and preferences in quick commerce and food delivery
- Primary Quick Commerce App
- Blinkit (31%)
- Second Quick Commerce App
- Swiggy Instamart (19%)
- Third Quick Commerce App
- Flipkart Minutes (14%)
- Fourth Quick Commerce App
- Zepto (12%)
- Survey Respondents
- Over 1,000 Indian users
- Survey Conducted
- Early November 2025
- Grocery Shopping
- 40% for full month, 37% unplanned
- Beauty and Cosmetics
- 49% buy most on quick commerce
- Kids’ Products
- 41% buy most on quick commerce
- Quick Commerce vs E-commerce
- 28% substituting e-commerce purchases
- Delivery Speed Importance
- 35% of users
- Discounted Offers Importance
- 22% of users
- Price Comparison
- 51% occasionally, 44% always
- Future Purchases
- 58% will increase purchases
- Food Delivery Leaders
- Swiggy (33%), Zomato (29%)
- Quick Food Delivery Trial
- 83% of users
- Swiggy Bolt Trial Rate
- 43%
- Zepto Cafe Trial Rate
- 27-28%
- Bistro by Blinkit Trial Rate
- 27-28%