Archive · 24 Jul 2026
BIG FM Transitions to AI-Powered Media Ecosystem
BIG FM, a part of Reliance Broadcast Network Ltd, is changing how it connects with people.
Instead of just using radio, it's now combining radio, digital content, news, outdoor advertising, live events, and creator networks into one big system called 'One Big World'.
This new system aims to reach people wherever they are, whether through radio, digital platforms, or live events.
BIG FM wants to build stronger connections with its audience and make it easier for advertisers to reach people across different platforms.
The company believes this new approach will help it grow and stay relevant in a world where people use many different types of media.
BIG FM transitions to an integrated, AI-powered media and entertainment ecosystem called 'One Big World'.
The new system combines radio, digital content, news, outdoor advertising, live events, and creator networks.
Aims to deepen audience engagement and provide a measurable ecosystem for advertisers.
BIG FM has 67 stations reaching over 340 million listeners across 1,900 towns and 1.2 lakh villages.
The company expects a 20% increase in operating income from FY25 to FY26.
- Who
- Reliance Broadcast Network Ltd (RBNL)
- What
- Transition to an integrated, AI-powered media and entertainment ecosystem
- When
- Recently announced
- Where
- India
- Why
- To meet audiences across multiple platforms and deepen engagement
Traditional Radio
Digital Integration
Content Delivery
Traditional Radio
Focuses on traditional radio broadcasting.
Digital Integration
Expands to digital platforms, podcasts, and social media.
Audience Engagement
Traditional Radio
Relies on local radio stations and RJs.
Digital Integration
Creates a unified ecosystem for deeper engagement.
Monetization
Traditional Radio
Sells airtime and impressions.
Digital Integration
Offers measurable impact and integrated advertising solutions.
- Company
- Reliance Broadcast Network Ltd (RBNL)
- Initiative
- One Big World
- CEO
- Ashit Kukian
- Business Verticals
- 6
- Cities Covered
- 75+
- Listeners
- 340 million
- Operating Income FY25
- Rs 221 crore
- Expected Operating Income FY26
- Rs 265 crore