Indian D2C Brands Expanding Beyond Major Cities

Lots of new businesses (startups) are starting up in smaller Indian cities, not just big ones like before.

These places have good internet, making it easier to sell things online.

Investors are also putting their money into these smaller-city startups.

These companies are making products for local needs, creating jobs, and using local talent.

It's all part of a big change, with India's economy expected to grow a lot, and these smaller-city businesses are helping to make that happen.