Archive · 18 Sep 2025
Festive Advertising Surge Driven by GST and TV Events
Advertisers are spending more on ads this year, especially in August.
This is happening because of a few things: the government changed some taxes, and some popular TV shows came back on.
The food and auto industries increased their ad spending the most.
Advertisers are also preparing early for the Diwali and Dussehra holiday season in October.
There was a drop in ads earlier in the year, but things are looking up.
With fewer political restrictions on ads, companies are seizing the opportunity.
Advertising activity surged in August 2025 after a slow first half of the year.
Food & Beverage and Auto sectors saw the largest ad frequency increases.
Telecom/Internet service providers saw a significant growth, but numbers are doubted.
A 10% drop in ad volumes was reported for the first half of the year.
GST changes and early festive season are key factors driving increased ad spending.
- Who
- Advertisers and media agencies.
- What
- A surge in advertising activity.
- When
- August 2025, with trends starting earlier.
- Where
- Not specified, but focused on TV and potentially broader media.
- Why
- GST rationalization, big TV events, and early festive season planning.
- Ad Volume Drop (H1 2025)
- 10% on TV
- Highest Ad Frequency Increase (July-August)
- Food & Beverage (11%)
- Significant Growth Sector
- Automobile (66%)
- Telecom/Internet Growth
- 30x increase, but with skepticism
- Festive Season Start
- Early, with Diwali and Dussehra in October