Archive · 18 Jul 2025
Netflix Leverages AI for First VFX Scene, Speeds Up Production
Netflix is starting to use AI to help make its shows.
In one show, they used AI to create a scene of a building falling down.
This AI made the scene much faster and cheaper to create.
Netflix's bosses were happy with how it looked.
They think AI can help make movies and shows even better.
Netflix is also planning to use AI to help people find shows by using plain language, like when you tell the AI what you want to watch.
They also believe it can make advertisements better.
Netflix debuted its first AI-generated VFX scene in 'The Eternauts'.
The AI-generated scene depicted a building collapse.
Co-CEO Ted Sarandos stated AI completed the VFX 10 times faster than traditional tools.
The project was developed with Netflix's in-house production arm.
Netflix sees AI as a tool to enhance creative capabilities and user experience.
- Who
- Netflix, Ted Sarandos, Greg Peters, and Eyeline Studios.
- What
- Netflix used AI to generate a VFX scene in 'The Eternauts'.
- When
- The announcement was made during a quarterly earnings call.
- Where
- The AI-generated scene was in 'The Eternauts'.
- Why
- To improve VFX speed and reduce costs.
Industry Impact Concerns
Future of AI in Entertainment
Impact on Creative Jobs
Industry Impact Concerns
Potential displacement of human workers.
Future of AI in Entertainment
AI aids and enhances creativity.
- Show Title
- The Eternauts
- AI Usage
- VFX scene generation
- VFX Improvement
- 10x faster
- Co-CEOs
- Ted Sarandos, Greg Peters
- Studio
- Eyeline Studios