Archive · 6 Aug 2025
Emami to Enter Nutraceuticals and Expand Market Presence
Emami, a company known for brands like Boro Plus and Zandu, is planning to sell health products called nutraceuticals that are backed by research and clinical trials.
They also want to sell these products in new countries, following health trends that people value.
Emami is looking into markets such as health foods, nutrition, and pet care.
The company wants to focus on products that will have good profit margins.
Emami Ltd. plans to enter the nutraceuticals segment with scientifically-backed products.
The company is working to clear regulatory hurdles for expansion into new markets.
Health and wellness are central to everyday consumption, driving this move.
Emami is focusing on high-margin, high-potential growth areas.
Approximately 45% of Emami's revenue comes from high-growth channels.
- Who
- Emami Ltd.
- What
- Emami Ltd. plans to enter the nutraceuticals segment with a range of scientifically-backed products and expand into new markets.
- When
- Announced in the company’s annual report for 2024-25.
- Where
- N/A
- Why
- To capitalize on the growing convergence of health and wellness and adapt to consumer preferences.
- Company
- Emami Ltd.
- Focus Area
- Nutraceuticals
- Key Brands
- Boro Plus, Navratna, Fair and Handsome, and Zandu
- Growth Channels Revenue
- 45%
- Executive
- Harsha V Agarwal, Vice Chairman and MD
