Archive · 7 Jan 2026
Titan Aims for Lab-Grown Diamond Leadership
Titan, a company known for brands like Tanishq and Zoya, is launching a new brand called beYon to sell lab-grown diamonds.
They want to be the leader in this market.
The diamonds will be priced lower than usual to encourage more people to buy them.
Titan thinks both natural and lab-grown diamonds can coexist in the market.
They plan to open stores in smaller cities and use both online and offline channels to sell their products.
The company believes the lab-grown diamond market has a lot of potential for growth in India.
Titan launches beYon to lead in lab-grown diamonds.
Aims for aggressive pricing and expansion into tier-2 and 3 markets.
Believes natural and lab-grown diamonds can coexist.
Initial pricing set at Rs 23,000-25,000 per carat.
Plans to open 5-10 stores initially to understand market dynamics.
- Who
- Titan, a Tata Group firm
- What
- Aims to lead in lab-grown diamonds with brand beYon
- When
- Announced in January 2026
- Where
- India, with plans to expand beyond metro cities
- Why
- To drive adoption of diamonds and grow in the lab-grown diamond market
- Titan's Lab-Grown Diamond Brand
- beYon
- Titan's Goal
- Leadership in lab-grown diamonds
- Initial Pricing
- Rs 23,000-25,000 per carat
- Market Size (Natural Diamonds)
- $10 billion
- Market Size (Lab-Grown Diamonds)
- $0.4 billion
- Projected Natural Diamond Market by 2030
- $20 billion
- Projected Lab-Grown Diamond Market by 2030
- $1 billion
- Titan's Strategy
- Aggressive pricing and expansion into tier-2 and 3 markets
Sources
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