Archive · 26 Oct 2025
Narayana Health's Marketing Strategy: Building Trust with Empathy
In the world of healthcare, building trust is super important, just like in other businesses!
Abhishek Misra from Narayana Health says it's all about putting the customer first.
He learned some cool lessons from companies like Ola and Games 24x7, which say to understand what people need, and make changes to improve things.
He also emphasizes that it's important to be nice and understanding to build trust.
Narayana Health uses campaigns like the Pinocchio campaign to help people understand their health better.
This helps make healthcare better by connecting with people in a thoughtful way!
Abhishek Misra is the Country Head - Brand & Marketing at Narayana Health.
Misra believes in putting the customer at the center of healthcare marketing.
Data-powered personalization and feedback loops are essential.
Empathy is critical for building trust and loyalty.
Narayana Health uses campaigns like the Pinocchio campaign to encourage early healthcare.
- Who
- Abhishek Misra, country head–brand & marketing at Narayana Health.
- What
- Focuses on applying principles from consumer-tech to healthcare marketing to build customer trust.
- When
- In recent times.
- Where
- Narayana Health
- Why
- To build customer trust in healthcare, address the fragility of trust, and reflect consumer's needs.
- Company
- Narayana Health
- Executive
- Abhishek Misra, Country Head - Brand & Marketing
- Core Strategy
- Keeping the customer at the core
- Key Concept
- Empathy in healthcare marketing
- Campaign Example
- Pinocchio campaign